Capture Real Voices
Use the outreach workflow and log every approval so our testimonials stay authentic and reusable.
Summary
Our detailed outreach playbook is stored at docs/testimonial-outreach.md inside the repository. It covers persona targeting, DM/email scripts, evidence capture requirements, and follow-up cadence for Australian barber testimonials.
Quick Workflow
- Identify gaps – check which climate regions or personas need fresh quotes.
- Contact barbers – use the scripts provided in the repository playbook (email, Instagram DM, LinkedIn).
- Log consent – record approval, quote, and supporting media in
content/testimonials/2025-q1.csv(or current quarter file). - Update pages – surface approved quotes on the relevant city guide, persona section, or the testimonial hub.
Access the Full Playbook
- Repository location:
docs/testimonial-outreach.md - Evidence storage:
content/testimonials/ - Supporting references: Barber Language Reference and Content Creation Guide
The outreach plan contains contact details and internal timelines, so it remains within the repo. Always verify consent before quoting a barber on public pages.